Thoroughbred ownership reimagined
Trackside - Guest Editorial • December 4th, 2024 10:59 AM
Guest Editorial | Alex Baddeley, Founder & CEO of Evolution Stables
Thoroughbred ownership in New Zealand is getting a new look.
This summer, Evolution Stables is opening the door for Kiwis to experience the thrill of ownership like never before.
Traditionally, thoroughbred ownership has required significant investment, but we’re redefining this by offering new ways for Kiwis to take a stake in thoroughbreds.
The world is becoming increasingly digital, and Evolution Stables is introducing 'digital syndication' to bridge the gap between traditional ownership models and the expectations of today’s investors and racing enthusiasts.
Our goal is to help existing owners adapt to these evolving models while creating new opportunities to attract and engage aspiring owners.
By combining innovation with respect for tradition, we’re creating a pathway that benefits existing owners and welcomes newcomers to share in the passion, community, and thrill of thoroughbred racing.
We're removing barriers and offering simple, transparent ownership terms that put people in full control of their investment.
This approach makes ownership more appealing to newcomers while giving existing owners new opportunities to diversify their revenue streams by opening their stables to a broader community.
Thoroughbred racing is one of the most exciting sports in the world.
Here in New Zealand, we are proud to boast some of the world’s finest thoroughbreds and jockeys.
Their power, grace, and exceptional skill form an amazing foundation for an incredible racing experience.
Now, we want to help introduce new audiences and aspiring owners to the passionate community of existing owners and trainers.
Our digitally driven approach addresses traditional barriers to entry, making ownership accessible for both seasoned enthusiasts and newcomers. We’ve already proven through testing and official registration that our model works, offering greater transparency and security for all parties involved.
By removing barriers, we open the door for newcomers while providing existing owners with opportunities to reach new audiences of potential investors.
Today, we're excited to share our progress, showcasing our first steps towards reshaping ownership through digital syndication.
We’re also excited to announce our next steps: an exclusive 'limited release' early in the new year, featuring top-quality horses from some of the country’s leading stables.
This initiative, available to waitlist members, will validate demand and showcase the future of thoroughbred horse ownership.
This isn’t a one-way, one-time purchase either.
It’s a dynamic marketplace, welcoming all buyers and sellers to participate with full transparency—ensuring everyone involved knows exactly what is happening, when it happens, and when the results come in.
To get into specifics, we create tradable assets—similar to digital share certificates—whose value is linked to a horse's performance, much like stocks or other financial products.
This approach offers transparency and control, meeting modern expectations for managing investments digitally.
Our goal is to have a transformative impact on ownership, much like how Sharesies made trading stocks accessible to thousands of Kiwis who never had access before.
Essentially, we are replicating how things work now—enhanced by our digital solution and its benefits.
Although technology is at the heart of our solution, we firmly believe it should be seamless, working in the background to provide a user experience as simple as internet banking.
Through digital syndication, we offer fractional ownership with fixed prices and terms, catering to diverse risk preferences.
While ownership will always involve some level of risk, our model provides greater transparency and control over previously unpredictable variables.
This clarity helps both newcomers and seasoned enthusiasts make more informed decisions.
A transformative aspect of our offering is the liquidity it brings to ownership, turning a historically illiquid market into one where users can buy, sell, and trade ownership stakes, much like shares.
While our model brings innovation, it is grounded in respect for the legacy and integrity of New Zealand’s racing industry.
We are committed to navigating regulations carefully and ensuring safeguards for both owners and investors.
We’re thrilled by the progress we’ve made and are excited to offer Kiwis a chance to experience ownership like never before.
This article is published on behalf of Evolution Stables. Trackside makes no warranties as to the reliability, accuracy or completeness of the information contained in the article.
